Instagram is a popular social media platform that goes beyond just for personal use, it is one of the cornerstones when creating a social media presence. And having a social media presence is imperative. In a study this 2021, Instagram has 500 million active users daily and globally. Everyone that wants to be seen and potential leads are on Instagram.
But what does this mean for businesses? It means that the platform opens many possibilities for businesses to utilize it other than just brand awareness.
For businesses who are looking to find additional talent to their team, keep on reading because we will be discussing how to hire on Instagram.
Here are our main tips on what you need and how to use Instagram to find your team’s next recruit!
Create a visually appealing job post
View this post on Instagram
Instagram is a visual platform and so it’s a given that in order to attract job seekers, you will need to create a visually appealing ad/post. Make sure that the pictures or graphics that you choose are aligned with your branding, don’t settle for a generic approach, you may also opt to create a video so that it can retain attention just from the movement.
And of course, make sure that the text in your graphics is readable and has complete information. Make use of the space in your graphics as well as the caption part to really drive your point across and to make sure that you redirect potential applicants to the right avenues to reach out to you to apply; may that by a simple call to action to send a message to you or make them visit a link in your bio to help them with their application process.
#Hiring, Utilize hashtags and location features
In order for your post to create more traction, it’s best to utilize the hashtag and location feature.
Hashtags are used to make you more discoverable. you will want to use a couple that are relevant to your post, such as the job role, #hiring, and even names of different locations.
As for the location feature, you can target specific areas where you would want your next talent to be coming from, this increases the chances for your post to reach the right people.
Here are some tools that can help you generate Instagram keywords:
Think of Instagram stories
Although the post may be limited to a 24 hour window, it is often utilized to start a conversation and a good place to put your job ad. Start advertising to your current followers because they might be interested in joining your team!
And as we know, we can also opt to turn it into a highlight. For people who just found your account, even if they miss your Instagram story about the job opening they will still gravitate towards the highlight that you have aptly named, HIRING.
Boost Instagram post to increase reach when hiring
Boosting posts and Instagram stories are made easy nowadays and you can even start running one just from your phone. Important to note that the Instagram profile must be set as a business account which is fairly easy to do through the settings.
Here’s a quick rundown how to do it:
- Make sure that everything in your job post is complete, especially the proper CTA and links. You won’t be able to make edits to your post once it is boosted.
- Pick a goal. The choices over at Instagram are more profile visits, more website visits, more messages. We suggest that if you have an online form or an application page on your website to use that URL paired with the more website visits option.
- Defining your audience; Instagram has several options for this such as Automatic which targets a range similar to your current followers. You can also create your own target audience which will ask you about age, gender, location, and interests. Or you may also pick from Instagram’s pre-made targets, they have one specifically for employment.
- Next is to set a budget! You can choose how much it will spend daily as well as the duration. Do note that the higher the budget and the longer the duration this increases a farther reach.
- Payment can be done through credit card or PayPal
And you’re all set!
We’ve covered most of the bases on how you can utilize Instagram in order to hire your next talent via Instagram and the next step is up to you and your business’ recruitment process for the interviews and tests that you will require.
Key takeaways: Instagram is an unlikely pick for recruitment but is showing a lot of promise and is worth the try for the accessibility and utilities it possesses. Don’t forget to read back on this article to help you our on your recruitment journey!
