Everything is searchable on the world wide web. And so, it’s a no-brainer that businesses should have a website and a Linkedin company page to begin with
Why should brands build their Linkedin company page?
LinkedIn is not only a social app for searching job opportunities but also a platform for professionals and businesses to create a connection. Although most LinkedIn users are job seekers, professionals, and business pages. With the right strategic approach, business leaders can use their brand’s presence as a powerful tool to showcase their products and services.
It’s easy to create an account and a company page but what next?
We talked to company pages and B2B marketing expert, Michelle J. Raymond, about why LinkedIn is great, why B2B is getting the spotlight, and what are the essential things you need to know in running your company page!
Set it up!
A pro tip that we got from Michelle is that you need to fill out every part of your Linkedin company page because the platform gives you an extra 30% on weekly views! This will especially come in handy at the start of the creation of the company page.
Goals!
After setting up your Linkedin company page, and before you start posting, Michelle advises that you should have a clear idea of your business goals. What does the company want to achieve and WHY?
It will give perspective on the type of content that you need to put out there in order to meet your business goals. Are you trying to be persuasive? What online brand identity does your company want to show?
Find the Synergy
If you avail of the chance to work with LinkedIn company pages expert, Michelle J. Raymond, you’ll see how Michelle will help guide you in striking the balance between making your personal LinkedIn profile will marry well with a company page.
The GTC synergy method is a method that Michelle has created and uses with clients in order to boost one’s LinkedIn profile and company page. Creating a tailored fit strategy aligned with your business goals that find the connection between a personal profile and how that boosts your company’s reach through its LinkedIn company page.
If you want more of the nitty-gritty details on our conversation with the company pages expert herself, Michelle J. Raymond! We talked about the very basics of optimizing a company page and its importance in why people should have it!
WATCH here!
Optimizing Business Pages for Leads and Growth for LinkedIn with Michelle J. Raymond
