Businesses have used a variety of online platforms to create job postings for the roles they require filling. But to reach a more excellent, dynamic, and tech-savvy pool of possible talent, Facebook comes into play.
Over the years, Facebook has amassed over 2.85 billion users to date. The popular social media platform has expanded itself and its services to also cater to businesses. And in the digital age, it’s important to put value in creating a social media presence as much as the quality of your product or service.
If you are a business looking to utilize Facebook to hire great, fantastic talent for your team, then keep reading.
Tips on creating a job post on Facebook
Make sure that your Facebook page is optimized.
Possible applicants will be doing their research on your business. As mentioned above, having a social media presence is a criterion that your patrons will be looking for and your future employee of the month.
Some tips on optimizing your page
- Make sure to keep your Facebook Page information updated.
- Make sure to lead them to the correct contact information, such as landing pages, emails, telephone numbers, or chat windows.
- Keep your content consistent and relevant to your brand and business.
Craft a detailed post or fun and engaging stories
It can be overlooked, but write the job description for the role concisely. You can catch attention with a short paragraph of your business, followed by a bullet list of requirements and qualifications.
You may create a short video or multiple images indicating the different positions you are trying to recruit. Make sure to keep the design details in line with the brand and job descriptions are clear. The goal will always be having quality applicants instead of sorting through thousands of unqualified applicants.
Creating Your Facebook Hiring Ad
Now that you know what to expect and what it takes, it’s time to execute the plan and search for the next rockstar candidate. It’s easy to create a job post on Facebook. The ease of hiring on Facebook is made easy by introducing the Jobs page.
Facebook Jobs opens the doors for businesses to show that their company is actively hiring. In addition, the job hub makes it easier for recruiters and job hunters to find a place together.
But here are the key pointers when creating your Facebook hiring ad:
- Use your company’s business profile to create the job post
- Enter the job details
- Post
- Promote
Distribute to the community
It’s one thing to make the posting, and people might passively scroll through it, and it’s another to promote the job post actively.
Boosting your post gives you flexible options to target the correct type of person for the job tailored to what you’re looking for. Doing this increases the chances for the right candidates to find you and apply for your job position.
Also, know that boosting a post will require a certain amount of money to invest in. But what makes Facebook a great choice to run your hiring ad is how pricing works on the platform. Pricing is dictated by a pay-per-click model and a budget that the recruiter sets.
After all of this, the next step in the process begins: to reach out to the applicants, go through the usual screening process, and find the right fit for you and your business.
We wish you well on your search!
Key Takeaways
Facebook is a platform teeming with extraordinary talent looking for their next job. So, don’t forget to apply these tips, and we hope you find your next rockstar talent.
