TikTok is a social media platform that has gained prominence over the years, and when COVID hit, the number of users has grown exponentially. Now TikTok recruitment allows company to hire young and vibrant workforce.
In a study done in September 2021, there are around 1 billion active users on TikTok. And as a platform that heavily relies on engagement in order to curate that infamous for you page, learning to create content and presence over at TikTok can be the next hub for your recruitment needs.
TikTok’s demographics show that plenty of millennials and Gen Z are using the app. It is easy to say that the future of the workforce is here. TikTok has created plenty of subspaces and niche topics in the app that has evolved organically because of its users. The curation of someone’s for you page is made possible by creating and finding the common interest of many people based on engagement.
That’s the magic of the TikTok algorithm for you.
But going back to the conversation about TikTok recruitment, here are our tips on how to find your next rockstar!
Create and maintain a social media presence over at TikTok
This is pretty much a given and to be expected. Many companies and brands have started utilizing the app by creating content over on the platform. The culture of the platform also exercises a way for businesses to get creative when making their own TikToks. The usual marketing/advertising approach won’t cut it in the platform.
It’s best to get yourself involve in the platform if you haven’t already. And to fully immerse yourself in the experience it’s best to start curating your for you page by interacting with the content that is aligned with your company’s business as well as hopping onto the latest trends and sounds on the app. Understanding the platform and applying what you learn will help when creating TikToks; all of this will elevate your visibility.
Create content and say that you’re hiring!
The platform really asks for a level of creativity because you would want to market yourself on to the app as a profile that people would want to know more about. This might take a while to figure out for your company’s branding but once you find how to translate the message onto video, just let the algorithm do its thing and it will find the right people.
Once you have created a lofty amount of content, you can start creating your hiring posts! And again, get creative with it! You will want to bring in a level of storytelling and entertainment as you create this post so that it can generate more views and engagements!
Interesting find: TikTok Resumes
This was an interesting program created by TikTok for a few months in 2021. They encouraged people to create TikToks that would act as their resume and TikTok has partnered with several big brands and companies in order to showcase these talents. And while this program was only available and limited to those in America, it has inspired many individuals to also showcase their work and experience and create their own TikTok resume as a way to be seen.
Although this program has ended its initial run, these videos are still up and people are still adding to the hashtag #tiktokresumes. It will be an impossible feat to go through these TikToks but engaging with them will help the algorithm know what you’re looking for, the next candidate could pop up on your for you page. You’ll have a chance to reach out to these potential talents for your team by then.
Create a hiring TikTok ad
Of course any digital space will be able to cater to advertisements. Here are a few tips on how to create an ad on TikTok. It’s best to know first that TikTok has a variety of ad options to choose from.
- Brand takeover – This type of ad allows you to dominate the conversation as your message takes over the whole screen for a few seconds. It then turns into an in-feed video ad.
- Branded AR content – Your ads can also appear as branded stickers, lenses and other types of AR content so TikTok users can use them in their videos.
- In-feed video – These are ads that appear among the native news feed of TikTok users on the “For You” page.
- Hashtag challenge – This type of ad shows up in the “Discovery” section of the app and can encourage user participation.
- Sponsored influencer content – For this type of TikTok ad, you get your message across through sponsored content from an influential TikTok user.
As for setting up the chosen ad, you can easily do this through the TikTok Ads Manager. If you have experience in creating Facebook ads or Google ads then this part will be very familiar. But that whole process of that will be discussed in a different post.
Watch and wait for the applicants to come in
If you have made sure to create quality job posting TikToks may it be as a post or an ad, then it should lead applicants to the right channels in order for you to conduct the rest of the recruitment process which is to schedule interviews and conduct tests if needed.
This might not be TikTok’s main use but keeping it handy other than for recruitment will do wonders for your business if you know how to get creative with it.
CONCLUSION:
TikTok is an interesting platform to play around with when it comes to brand awareness and can be a place that can widen your search for hiring. As businesses take over more of the digital space, reaching to find the right applicants becomes accessible if you know how to maneuver it.
